The O₂ is home not only to music, sport and entertainment, but also boasts a two storey cultural exhibition centre. The Bubble, a 60,000 ft² exhibition space, has featured a diverse mix of displays and exhibitions including the world famous Tutankhamun and The Golden Age of the Pharaohs exhibition and is now home

to the British Music Experience, a celebration of the UK's most popular music, displaying memorabilia and interactive displays.